Publication Plan/ Decisions

The genre of my music magazine is indie/alternative

Title- 'Amp'

Positioning statement- 'Love indie, Live indie'

Frequency publication- weekly

Price- £2.40

Distribution- Newsagents, Supermarkets, Music Stores.

Rationale- The magazine is indie and based around new music and sharing fresh artists/bands that are generally popular with the target audience, and shares the audiences' opinions.

Style- Informal. Uses alot of sarcastic humour, and will offer it's opinion in many places. Uses simple syntax, but sometimes the vocabulary may be specialised for musicians/music fans. As it is for a young target audience, it may also use fans.

Regular content-
Editor's letter,
'Amp' playlist- what bands/artists are recommended by 'Amp',
News,
Gig reviews,
Album Reviews,
Tabs- How to play your favourite songs,
'Backtrack'- Final page, an artist/band gives their opinion on the present music scene.
'Bandscopes'- 'Amps' chart predictions.
Profile- Interviews a member of a band each week (Bassist from Hippys on the Hill)

Feature content-
'Arctic Monkeys'- Where'd it all go right?,
Rated: 'Echo Arena',
'Muse', best band in the world?,
On the road with 'Kings of Leon',
Inside the mind of: 'Paramore',
How do fans affect the artist?
Cd's or downloads?
Who said girls can't drum?
'Lostprophets' :Home again?
Battle of the 'tars- which is the best guitar
Track to somewhere: 'Train of the parallel'
Why cheesy pop is in decline
Download takeover?
'Dear Believer' drummer Adam Price
Drugs?, Alcohol? It's about the music!

House style-
Drop capital
Colour scheme: Black, grey, red, orange